Metro, Work, Sleep… Outdoor!
IN.
Life, weeks, commutings, Powerpoint presentations late at night. But also the call of the aperitif, children, friends, home… can you relate?
OUT.
Climbing, trudging, camping, running... Breathing! Getting more often outside to feel better inside (who wrote this awkward slogan?!)
This somewhat philosophical observation was the starting point of Muule, created by Martin and Dimitri in May 2022.
The two outdoor enthusiasts, based in Lyon, are willing to make you switch to “out” mode more often and more easily.
Their aim is to take you out around the corner for a little urban trail between two meetings, or take your Friday off to escape for a great bivouac on the peaks with friends or family.
For the two entrepreneurs, the outdoors is not a sport, it's a whole. It's not a competition, it's an art of living. It's everywhere, all the time and in all weathers (when you have the right equipment!).
They want to share all of this. That's the starting point of Muule.